midnight RAVE
Midnight rave is an experience fueled lifestyle brand rooted in the various subdivisions of rave culture. Established in 2017 as a collaborative project between musician a$ap rocky and designer Shane Gonzales, the label acts as a means to channel their passion for electronic music and the underground rave scene through each collection.
Existing as an experiential brand, MIDNIGHT RAVE releases each collection as an activation across different cities around the world through pop-up shops and actual raves that correspond to each delivery. Every midnight rave features a diverse crowd that spans from celebrities to the authentic rave goer who all come together for a night of hardcore music, unique fashion and euphoric experience.
Direct to Consumer | Sales & DISTRIBUTION
