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 Our brand mix focuses on brands that have strong roots and long term goals. They are generally lifestyle brands with a very keen understanding of who they are, where they come from and most importantly...where they are going. |
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Edwin G-Shock The Generic Man Generic Surplus Gourmet Incase Keds Mosley Tribes |
Mr Lacy Native Play Cloths Pro Keds Rockport Seventy-One Stussy Deluxe Super Urbanears |
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Edwin
National Representation |
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Established in Japan 1947 Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts. Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality. From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today.In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947.Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit. |
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G-Shock
National Representation |
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G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts. These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief. |
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Generic Man
National Representation & International Management |
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The Generic Story Originally founded in 1997 in a NYC loft by Kevin Carney, the generic man collection came about in 2006, as Brandon Day and Kevin Carney began what they call "a case study in adultism", a journey to define what it means to be an "adult" these days. Through a process of research, experience and discussion "the generic man" lifestyle of the "Newdult" took shape. The Newdult is tiring of streetwear and the high price of luxury. In response, "the generic man" has created thoughtfully priced luxury for this new modern adult. Who is The Generic Man? The generic man doesn't need branding and logos to make him feel confident or stylish. He understands the significance of quality construction and clean, simple, refined lines. The generic man is confident enough in himself to accept simplicity. |
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Generic Surplus
National Representation & International Management |
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Developed by "The Generic Man", the foundation of Generic Surplus is proven shapes and clean, simple, refined lines. Creating classic American footwear to complete a look or to be worn everyday as a personal standard. |
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Gourmet
National Representation |
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Gourmet is a brand that truly defies categorization. Above all, cornerstone influences are italian and italian-american culture. From old world Italy and its grand tradition of men's wear tailoring with luxe fabrics and trends that have driven the fashion market, to Italians in metropolitan enclaves across the USA at batting cages and local giglio feasts wearing sweatpants with an undeniable swagger; gourmet is all of the above. For years, refined italian and casual all-american men's wear looks have been imitated, rehashed, reworked and reinterpreted season after season but never before have they collided as they do in Gourmet. This is a new, revolutionary, remixed laid back luxury inspired by italian culture, food, religion and music. Gourmet is both high and low, style forward yet familiar, chic and gauche. Each piece - from footwear to apparel - possesses an understated complexity that underlies Gourmet's high concept DNA. |
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Incase
International Representation |
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Through an unwavering commitment to design, Incase creates carrying solutions that drive the convergence of lifestyle and technology. By immersing ourselves in the communities we serve and partnering with innovators across the cultural landscape, we aim to rise above conventions by creating the highest quality bags and cases to meet the diverse travel needs of today. Seemingly simple, our products offer intuitive functionality and increased mobility for an enhanced user experience. Incase: a better experience through good design. |
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Keds
National Representation |
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In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by fashion icons, leading actresses, Olympic soccer players and scores of National and International tennis champions, Keds has been a symbol of classic style and performance innovation throughout the 20th century. Today, Keds has a myriad of fun, fresh styles from the classic champion sneaker and sportier sneakers, to ballet flats and wedges. The future for Keds will continue to bring fashionable styles that are stylish and sophisticated and that have innovative advancements in performance, materials and prints. |
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Mosley Tribes
East Coast Representation |
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Launched in 2005, MOSLEY TRIBES is the vision of Oliver Peoples' Chief Designer Larry Leight and combines the design and aesthetic of Oliver Peoples Luxury Eyewear, with visionaries from the street lifestyle and sports performance worlds. The core concepts of the brand fuses premium technology for sports utility function in progressive designs that are modern interpretations of timeless classics. Mosley Tribes frames feature exclusive Italy made VFX lenses (Visual Effects); the ultimate in lens technology and the most functional lenses to fit the needs of specific light conditions and activities. After just 4 years on the market with discreet branding and anti-logo principles MOSLEY TRIBES has set the bar for quality fashion eyewear and is popular among a wide spectrum of trendsetters including Jay-Z, Gwyneth Paltrow, Fabolous, Robert Downey Jr, and Reese Witherspoon to name a few. |
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Native
Global Representation |
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Native is inspired by the classic casual silhouettes, but made with the lightest and most comfortable material available. It's the best of both worlds: Footwear for the future done in the style of everything we've ever loved about shoe design. You can slip them on for a quick stroll, throw them into your backpack for a day at the beach or keep them on hand for apres. Our aesthetic is relaxed, flexible and active - footwear for anybody, anywhere, any time! |
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Play Cloths
Global Representation |
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Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle. Harkening back to the childhood notion of having clothing designated for school and for play, the brand expands on the idea producing a range of apparel admissable whether your playground is the streets of Virginia or the beaches of St. Tropez. Utilizing bold graphics and a variation of stylistic influences, Play Cloths embraces individuality without sacrificing quality for style. Play Cloths is all work, all play. |
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Pro Keds
National Representation |
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In 1949, PRO-Keds was established by Keds as an athletic footwear line primarily aimed at basketball. Originally released as the "Royal Tread", the first PRO-Keds product was the classic Royal, a canvas basketball shoe in high and low tops featuring a distinctive red and blue power stripe on the midsole. The Royal was worn and endorsed by the Minneapolis Lakers, the first NBA Champions who won five consecutive titles in PRO-Keds, led by the great George Mikan. The Royal was the market leader in performance basketball through the 70's, gracing the feet of famous NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich. By the Late 1970's PRO-Keds had become synonymous with some of the biggest personalities in basketball history and professional sports. More importantly, PRO-Keds attained cult status as the first real sneaker with style among the leaders of New York City's revolutionary cultural change. The 1990's saw PRO-Keds flourish in Japan, where different styles were re-worked in vibrant toe cap colors, special materials and limited edition prints. Many of these items are highly sought after by collectors. Today, PRO-Keds is re-creating the classics with new and improved construction based off of original specs and improved with contemporary styling and details. With a nod to the creative pioneers of the court and of the street, PRO-Keds will continue to stand for brotherhood and enduring style. |
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Stussy Deluxe
National Representation |
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Stussy helped invent, and for the past 29 years has been leading, the streetwear category that has seen explosive momentum lately. As the lifestyle they represent has come to be ingrained in our cultural landscape, the Stussy Deluxe collection - "a capsule of elevated product infused with grown-up luxury that remains true to core inspiration" - was a natural next step. Driven by a rising of the bar, best exemplified by Japanese streetwear brands that have long offered high end takes on street classics, the Stussy Deluxe collection has a quiet subtlety and wide reaching appeal. Creative Director, Nick Bower draws upon the cornerstones of streetwear's roots - military uniform, classic workwear and the ease of action sports - and cuts familiar silhouettes from premium fine twills, combed cottons, cashmere and down-filled nylon. Attention to detail is paramount here and embroideries and branding are quiet with greater emphasis on straitforward sophistication. Stussy Deluxe references classic men's wear for a modern man and utilizes a restrained palette of clean, solid colors. In line with fashion's current momentum, Stussy Deluxe is at once timely and classic. |
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Super
National Representation |
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SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process. SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions. Since their introduction, artists, celebrities, sports athletes and trendsetters have been wearing SUPER sunglasses. |
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Urbanears
National Representation |
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Urbanears is a collective out of Scandinavia, motivated by a common interest in global relationships and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form, people and sound, while providing the freedom to transcend individuality and unify the sound experience. Urbanears make headphones that fit your everyday life. With a legacy in functionality, they supply the perfect listening device for anyone with a pocket full of music and a wish to make the most of it. Our three models all display individuality and expression to match preferences in size, style, design, function and relation to music. |
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Contact Us (212) 575-2373 phone (212) 575-2283 fax sales@theFNDTN.com |
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Address 230 W 39th St., 8th floor New York, NY 10018 |
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