The Foundation Showroom is comprised of a team of innovative brand architects that build and develop operative business strategies for both emerging and established brands within the fashion lifestyle industry.
Industry veterans, Antwain Freeman, Dre Hayes , Ari Langsdorf, and Daniel Yadgard established the Foundation in 2007. Having grown up in the industry, the Founders’ knowledge and understanding of the business speaks authoritatively to they way they build brands monetarily while simultaneously enhancing their notoriety. The Founders’ demonstrated expertise has been aggregated to develop many successful brands.
As brand architects, the primary function is Brand Strategy, Distribution, and Sales. Much of business has been geared towards launching apparel, footwear, and accessory lines by offering creative direction and product development consultation. The Foundation operates in the same manner as that of the brand’s in-house team, collaborating closely with clients with the understanding that they are partners. The team brings multiple decade long relationships with top, well respected retailers, buyers, and influencers.