• "In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later."

    Harold S. Geneen

  • "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together."

    Alexander McQueen

  • “Style is a simple way of saying complicated things.”

    Jean Cocteau

  • "If eighty percent of your sales come from twenty percent of all your items, just carry those twenty percent"

    - Henry Kissinger

ABOUT THE FOUNDATION

BRAND ARCHITECTS

The Foundation Showroom is comprised of a team of innovative brand architects that build and develop operative business strategies for both emerging and established brands within the fashion lifestyle industry.

Industry veterans, Antwain Freeman, Dre Hayes , Ari Langsdorf, and Daniel Yadgard established the Foundation in 2007. Having grown up in the industry, the Founders’ knowledge and understanding of the business speaks authoritatively to they way they build brands monetarily while simultaneously enhancing their notoriety.  The Founders’ demonstrated expertise has been aggregated to develop many successful brands.

As brand architects, the primary function is Brand Strategy, Distribution, and Sales.  Much of business has been geared towards launching apparel, footwear, and accessory lines by offering creative direction and product development consultation. The Foundation operates in the same manner as that of the brand’s in-house team, collaborating closely with clients with the understanding that they are partners. The team brings multiple decade long relationships with top, well respected retailers, buyers, and influencers.

 

 

OUR SERVICES INCLUDE

SERVICES TOP

SALES

For more information contact us at sales@thefndtn.com

DISTRIBUTION

For more information contact us at distro@thefndtn.com

SERVICES-BOTTOM

CONSULTING

For more information contact us at consult@thefndtn.com

MARKETING

For more information contact us at info@EdificeAgency.com

BRANDS

Majestic Athletic

National Sales

Majestic Athletic has come a long way from it’s initial conception in 1976. What started life as a knitwear company producing baseball jerseys for local college teams in Tampa, has now become a multi-million dollar global brand, supplying customers all over the world.

Many brands offer Varsity and American Retro fashion, but we do it with credibility and authenticity. We have earned the authentic Major League Baseball rights, and the addition of the National Football League and National Hockey League further enhance our brand.

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Article No. _______

National Sales

article no. ______ is a Los Angeles based fashion footwear brand founded in 2014 by a like-minded collective of veteran visual communicators, creative directors, designers, and marketers.

article no. ______ is defined by an obsessive interplay between Luxury and Sport while its designers encompass a perfectly measured juxtaposition between high fashion and the streets.

Los Angeles street culture, and the overarching ability to do exactly what we want without compromise is the main source of our inspiration.

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Danner

National Sales

We are craftsmen. We pay attention to details. We understand there may be similar ways to craft a boot but there are not similar standards. And, true to the Danner name, we pride ourselves in crafting the highest standards.

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Ice Cream

National Sales

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Billionaire Boys Club

National Sales

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Play Cloths

International Representation

Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle.

Play Cloths is an American street-wear line launched in 2008 by ‘Pusha T’ and ‘No Malice’ of renowned hip hop duo, Clipse. Inspired by the nostalgia of designated attire for afterschool recreation, Play Cloths features apparel and accessories with designs influenced by the juxtaposition of high-end fashion, art and street culture. Utilizing bold graphics and a variation of creative influences, Play Cloths embraces individuality without sacrificing quality or style.

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Urbanears

National Representation

Urbanears is a collective out of Scandinavia, motivated by a common interest in global relationships and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form, people and sound, while providing the freedom to transcend individuality and unify the sound experience.

Urbanears make headphones that fit your everyday life. With a legacy in functionality, they supply the perfect listening device for anyone with a pocket full of music and a wish to make the most of it. Our three models all display individuality and expression to match preferences in size, style, design, function and relation to music.

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Unyforme

International Representation

National Representation
A new contemporary menswear label that provides classic apparel for the man with street wear style. This innovation line features a mix of essential tailored and casual pieces that evoke a unique refine edge. Unlike other menswear collections currently available, UNYFORME's pieces have a slim, true-to-fit cut for purchases at competitive prices. creativity.

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SUPER

National Representation

SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process. SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions. Since their introduction, artists, celebrities, sports athletes and trendsetters have been wearing SUPER sunglasses.

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Molami

National Representation

The brainchild of industrial designer Maria von Euler, Molami’s beginnings can be traced back to Maria’s studies at design school in Stockholm, Sweden. Her experience working with Zound Industries during a break between classes inspired her degree project, which ultimately led to the inception of Molami.

During the next several years Maria incorporated the process of tailoring and fashion design – how materials and shapes flatter the female form – into a methodical industrial design approach. Using this approach, she sculpted headphones that frame and enhance the features of the feminine face. This has never been done in the headphone industry.

Maria’s meticulous attention to detail can be seen in each pair of Molami headphones – from the tailored silhouette of each model down to the braided textile-wrapped cords and discreet accents plated in gold and silver.

Today Molami can be seen on individuals who share Maria’s vision of wearable sound. Where headphones are designed from a fashion standpoint, worn as a selected accessory and tailored for the contemporary individual.

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Marshall Headphones

National Representation

The heavy sound of Marshall has been carried over the world for nearly 50 years. Breathless roadies and roaring trucks have worked hard to make Marshall heard all across the globe. Now, time has come for you to carry this magnificent burden of rock ‘n’ roll all by yourself.
Spending half a century on tour with the most prominent and untamed musicians builds experience and a feel for what really works. This unparalleled amount of wisdom has been distilled and fused into every part of Marshall Headphones.

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LATHC

National Representation

L.A.T.H.C. was founded in 1997 by 5 friends who made a habit of making trouble. After chasing the sweet ladies together in grade school, and pranking teachers in junior high, Spanky, Morris, Donald, Dutch, and Wilbur discovered an even better pastime in High School, namely: making art, and putting it on shirts. All with a little help from t.h.c., and so the Los Angeles Tree House Club was born.

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G-Shock

National Representation

G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life.

At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts.

These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

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Generic Surplus

National Representation

Developed by "The Generic Man", the foundation of Generic Surplus is proven shapes and clean, simple, refined lines. Creating classic American footwear to complete a look or to be worn everyday as a personal standard.

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Generic Man

National Representation

Originally founded in 1997 in a NYC loft by Kevin Carney, the generic man collection came about in 2006, as Brandon Day and Kevin Carney began what they call "a case study in adultism", a journey to define what it means to be an "adult" these days. Through a process of research, experience and discussion "the generic man" lifestyle of the "Newdult" took shape.

The Newdult is tiring of streetwear and the high price of luxury. In response, "the generic man" has created thoughtfully priced luxury for this new modern adult.

Who is The Generic Man?
The generic man doesn't need branding and logos to make him feel confident or stylish. He understands the significance of quality construction and clean, simple, refined lines.

The generic man is confident enough in himself to accept simplicity.

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Coloud

National Represenation

Let us introduce you to Coloud, the new name in music. Coloud is based on collaborations with the strongest names and symbols in entertainment and merchandizing. We turn brands into sound. Our cords transfer visual life from any music player you choose to plug into. We are in the business of creating function, value, design and quality. We make headphones that endure, enrich and extend your lifelong music experience. A headphone sounds. Coloud makes it show, and more.

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Altru

National Representation

National Representation
Altru creates clothes for the modern man. At work, or on the weekend, our vibe is light-hearted, witty, and fresh; immediately recognizable, and altogether wearable. From our headquarters in Downtown Los Angeles, we create instant classics; both original designs, and collaborations with iconic brand partners like Life Magazine, The New York Times, and Polaroid. For the past 10 years, Altru has been the go-to brand for intelligent, and inspired graphics, and now, for a complete assortment of tops, trousers, outerwear, and accessories.

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ALIFE

National Representation

Alife is a lifestyle concept based on and in downtown New
York City. It is focused on art and creativity with a strong penchant for originality, even if that means stealing it. Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which it is born. Alife cannot be defined by one cultural movement alone. Alife is art. The source of art is in the life of a people, and in downtown New York, our people is a mix from diverse backgrounds and with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we write, we act… Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.

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A TEAM COMMITTED TO PROGRESS

Hutch - 3

Contact info

antwain@thefndtn.com

Antwain Freeman

Co-Founder

Ari - 1

Contact info

Ari@thefndtn.com

Ari Langsdorf

Co-Founder

Daniel - 1

Contact info

Daniel@thefndtn.com

Daniel Yadgard

Co-Founder

Dre - 3

Contact info

Dre@thefndtn.com

Dre Hayes

Co-Founder

Carlos-3

Contact info

Carlos@thefndtn.com

Carlos Santos

HR & Finance Controller

JW - 1
G-shock
Sunpocket

Contact info

JW@thefndtn.com

JW Bykowsky

West Coast Sales

Laura - 1
Altru
LATHC

Contact info

Laura@thefndtn.com

Laura Marquart

West Coast Sales

Valerie

Contact info

Valerie@thefndtn.com

Valerie Osorio

Receptionist

Michelle - 1
Super Sunglasses

Contact info

Michelle@thefndtn.com

Michelle Mills

West Coast Sales

Lindsey-2
Coloud
Marshall
Molami
Super Sunglasses
Sunpocket
Urbanears

Contact info

Lindsay@thefndtn.com

Lindsay Ostacher

East Coast Sales

Jeanette-2

Contact info

Jeanette@thefndtn.com

Jeanette Hermoso

Finance Assistant

Darren - 1
Unyforme
Focused Space

Contact info

Darren@thefndtn.com

Darren Bridges

West Coast Sales

Keith - 2
Urbanears
Marshall
Coloud
Native Union
Incase

Contact info

Keith@thefndtn.com

Keith Costello

West Coast Sales

Danny Mayne - 1
Cult of Individuality
Altru
DOL
LATHC

Contact info

Danny@thefndtn.com

Danny Mayne

East Coast Sales

Brendan - 1
Unyforme

Contact info

Brendan@thefndtn.com

Brendan Burke

East Coast Sales

Pat - 1
G-shock
Meister

Contact info

Patrick@thefndtn.com

Patrick Kennedy

East Coast Sales

Noelle - 1

Contact info

Noelle@thefndtn.com

Noelle Dominguez

Executive Assistant

Meagan - 1
Alife
Play Cloths

Contact info

Meagan@thefndtn.com

Meagan Keeler

West Coast Sales

Lucas - 1

Contact info

Lucas@thefndtn.com

Lucas Schulman

Executive Assistant

Leah - 1
Urbanears
Marshall
Coloud
Native Union

Contact info

Leah@thefndtn.com

Leah Abrahams

East Coast Sales

Julie - 1
G-shock
Meister

Contact info

Julie@thefndtn.com

Julie Lee

East Coast Sales

Jordan - 1
Alife
Play Cloths

Contact info

Jordan@thefndtn.com

Jordan Thomas

East Coast Sales

Jason - 1
Ice Cream
Play Cloths
Urbanears
Marshall
Coloud

Contact info

Jason@thefndtn.com

Jason Sherman

East Coast Sales

Brian - 1

Contact info

Brian@thefndtn.com

Brian Heslop

West Coast Sales Manager

Drew - 1
Focused Space
Incase

Contact info

Andrew@thefndtn.com

Andrew Chen

East Coast Sales

Lucas
Danner
Article No.
Altru

Contact info

Lucastyson@thefndtn.com

Lucas Tyson

East Coast Sales

Adrian
Blood Brother
Billionaire Boys Club

Contact info

Adrian@thefndtn.com

Adrian Briscoe

East Coast Sales

GET IN TOUCH

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260 WEST 39TH STREET, NEW YORK, NY

846 S LOS ANGELES ST. LOS ANGELES, CA

UA-43735339-1