• "In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later."

    Harold S. Geneen

  • "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together."

    Alexander McQueen

  • “Style is a simple way of saying complicated things.”

    Jean Cocteau

  • "If eighty percent of your sales come from twenty percent of all your items, just carry those twenty percent"

    - Henry Kissinger

ABOUT THE FOUNDATION

BRAND ARCHITECTS

The Foundation Showroom is comprised of a team of innovative brand architects that build and develop operative business strategies for both emerging and established brands within the fashion lifestyle industry.

Industry veterans, Antwain Freeman, Dre Hayes , Ari Langsdorf, and Daniel Yadgard established the Foundation in 2007. Having grown up in the industry, the Founders’ knowledge and understanding of the business speaks authoritatively to they way they build brands monetarily while simultaneously enhancing their notoriety.  The Founders’ demonstrated expertise has been aggregated to develop many successful brands.

As brand architects, the primary function is Brand Strategy, Distribution, and Sales.  Much of business has been geared towards launching apparel, footwear, and accessory lines by offering creative direction and product development consultation. The Foundation operates in the same manner as that of the brand’s in-house team, collaborating closely with clients with the understanding that they are partners. The team brings multiple decade long relationships with top, well respected retailers, buyers, and influencers.

 

 

OUR SERVICES INCLUDE

SERVICES TOP

SALES

For more information contact us at sales@thefndtn.com

DISTRIBUTION

For more information contact us at distro@thefndtn.com

SERVICES-BOTTOM

CONSULTING

For more information contact us at consult@thefndtn.com

BRANDS

ALIFE

National Representation

Alife is a lifestyle concept based on and in downtown New
York City. It is focused on art and creativity with a strong penchant for originality, even if that means stealing it. Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which it is born. Alife cannot be defined by one cultural movement alone. Alife is art. The source of art is in the life of a people, and in downtown New York, our people is a mix from diverse backgrounds and with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we write, we act… Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.

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Altru Apparel

National Representation

Altru creates clothes for the modern man. At work, or on the weekend, our vibe is light-hearted, witty, and fresh; immediately recognizable, and altogether wearable. From our headquarters in Downtown Los Angeles, we create instant classics; both original designs, and collaborations with iconic brand partners like Life Magazine, The New York Times, and Polaroid. For the past 10 years, Altru has been the go-to brand for intelligent, and inspired graphics, and now, for a complete assortment of tops, trousers, outerwear, and accessories.

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Article No. _______

National Sales

article no. ______ is a Los Angeles based fashion footwear brand founded in 2014 by a like-minded collective of veteran visual communicators, creative directors, designers, and marketers.

article no. ______ is defined by an obsessive interplay between Luxury and Sport while its designers encompass a perfectly measured juxtaposition between high fashion and the streets.

Los Angeles street culture, and the overarching ability to do exactly what we want without compromise is the main source of our inspiration.

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Billionaire Boys Club

National Sales

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Blood Brother

National Representation

BLOOD BROTHER IS A CONTEMPORARY MENSWEAR BRAND.

BLOOD BROTHER IS A BRITISH MEN’S CONTEMPORARY BRAND.

FOUNDED IN 2011 BY NICHOLAS BIELA AND JAMES WALLER THE INDEPENDENT BRAND WORKS WITH A COLLECTIVE OF PHOTOGRAPHERS, FILMMAKERS AND MUSIC ARTISTS FROM THEIR OFFICES IN EAST LONDON

THE BRAND’S VISION IS TO SHARE IDEAS AND COLLABORATE WITH SIMILAR MINDS.

STEP FORWARD WITH US.

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Coloud

National Represenation

Let us introduce you to Coloud, the new name in music. Coloud is based on collaborations with the strongest names and symbols in entertainment and merchandizing. We turn brands into sound. Our cords transfer visual life from any music player you choose to plug into. We are in the business of creating function, value, design and quality. We make headphones that endure, enrich and extend your lifelong music experience. A headphone sounds. Coloud makes it show, and more.

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Diadora

National Representation

Diadora was born to win and innovate. It’s a history of people who have always believed in the authentic values of sport. Those values are, today, the guidelines for us to face new challenges with our champions!

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Diadora Heritage

National Representation

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Danner

National Sales

We are craftsmen. We pay attention to details. We understand there may be similar ways to craft a boot but there are not similar standards. And, true to the Danner name, we pride ourselves in crafting the highest standards.

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G-Shock

National Representation

G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life.

At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts.

These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

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Ice Cream

National Sales

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LATHC

National Representation

L.A.T.H.C. was founded in 1997 by 5 friends who made a habit of making trouble. After chasing the sweet ladies together in grade school, and pranking teachers in junior high, Spanky, Morris, Donald, Dutch, and Wilbur discovered an even better pastime in High School, namely: making art, and putting it on shirts. All with a little help from t.h.c., and so the Los Angeles Tree House Club was born.

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Marshall Headphones

National Representation

The heavy sound of Marshall has been carried over the world for nearly 50 years. Breathless roadies and roaring trucks have worked hard to make Marshall heard all across the globe. Now, time has come for you to carry this magnificent burden of rock ‘n’ roll all by yourself.
Spending half a century on tour with the most prominent and untamed musicians builds experience and a feel for what really works. This unparalleled amount of wisdom has been distilled and fused into every part of Marshall Headphones.

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Molami

National Representation

The brainchild of industrial designer Maria von Euler, Molami’s beginnings can be traced back to Maria’s studies at design school in Stockholm, Sweden. Her experience working with Zound Industries during a break between classes inspired her degree project, which ultimately led to the inception of Molami.

During the next several years Maria incorporated the process of tailoring and fashion design – how materials and shapes flatter the female form – into a methodical industrial design approach. Using this approach, she sculpted headphones that frame and enhance the features of the feminine face. This has never been done in the headphone industry.

Maria’s meticulous attention to detail can be seen in each pair of Molami headphones – from the tailored silhouette of each model down to the braided textile-wrapped cords and discreet accents plated in gold and silver.

Today Molami can be seen on individuals who share Maria’s vision of wearable sound. Where headphones are designed from a fashion standpoint, worn as a selected accessory and tailored for the contemporary individual.

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Play Cloths

International Representation

Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle.

Play Cloths is an American street-wear line launched in 2008 by ‘Pusha T’ and ‘No Malice’ of renowned hip hop duo, Clipse. Inspired by the nostalgia of designated attire for afterschool recreation, Play Cloths features apparel and accessories with designs influenced by the juxtaposition of high-end fashion, art and street culture. Utilizing bold graphics and a variation of creative influences, Play Cloths embraces individuality without sacrificing quality or style.

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People Footwear

National Representation

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Raw & Dirty Denim

National Representation

Unprotected. Well respected.

In our universe, denim is raw, dirty and born of an authentic lifestyle. You can’t neatly fold and label our motivations. We don’t play by the ‘rules’ - we make them up as we go and let the surface damage define us.

Our individuality bleeds through our product selection. The looks draw an influence from the attitude of a confident innovator in control of his unique image. They are expressions of coveted style and taste as offered by a true source of unfiltered creativity, leaving assembly line denim pieces to the mundane and uninspired. We clean up for no one, and the result reveals the difference between genuine and artificial respect. Wash 'em or not - they're still R&D.

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Senz°

National Representation

The senz° is designed to protect you against all weather conditions. By understanding the laws of aerodynamics we outsmarted the establishment. After 3000 years, time has come to free the world of all well known umbrella struggles and develop the umbrella of the future. The senz° umbrella has been awarded all major design awards in the world. Many innovating people from around the world have already embraced our products. Try it yourself.

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Sunpocket

National

Sunpocket is a contemporary accessories brand rooted in ski and surf culture. Its story traces back to the late 1970s where Sunpocket’s signature foldable shades gained a strong following in the French ski community. Ten years later, Sunpocket had become immensely popular all over Europe. In 2011 Sunpocket was re-launched. Building on its legacy of innovative and distinctive sunglasses, Sunpocket established itself as a brand known for its style, authenticity and quality.

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Unyforme

International Representation

National Representation
A new contemporary menswear label that provides classic apparel for the man with street wear style. This innovation line features a mix of essential tailored and casual pieces that evoke a unique refine edge. Unlike other menswear collections currently available, UNYFORME's pieces have a slim, true-to-fit cut for purchases at competitive prices. creativity.

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Super Sunglasses

National Representation

UPER by RETROSUPERFUTURE® is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, SUPER has become highly popular for its eclectic collection of colorful acetate sunglasses.
Starting from a classic, clean silhouette, SUPER has gradually built up their impressive collection, currently comprising of a long list of timeless yet cutting edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like the Lucia and Drew, have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team.

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Vintage Frames

National Representation

Vintage Frames is the creative conception of world renown vintage eyewear historian Corey Shapiro. Having collected over 250 000 unique eyewear pieces over the years, Shapiro has had the luxury of working with more individually unique frames then anyone on the planet. Vintage Frames was designed to fifill the void of wearable editorial eyewear. As the eyewear industry has revolutionized, many of the old world quality, and craftsmanship has been replaced. The Vintage Frames line pays homage to many historical aspects of eye wear's past. Classic tooling, hand craftsmanship, and forgotten techniques are what come together to create this eyewear symphony. Famous for not fifitting eyewear to clients faces, yet to clients personalities, Shapiro invites the consumers to take an extra step of confifidence guided by his bold eyewear designs.

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Urbanears

National Representation

Urbanears is a collective out of Scandinavia, motivated by a common interest in global relationships and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form, people and sound, while providing the freedom to transcend individuality and unify the sound experience.

Urbanears make headphones that fit your everyday life. With a legacy in functionality, they supply the perfect listening device for anyone with a pocket full of music and a wish to make the most of it. Our three models all display individuality and expression to match preferences in size, style, design, function and relation to music.

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Gramovox

National Representation

Gramovox is a consumer electronics company that reimagines vintage A/V equipment into functional contemporary art. Our debut product is the Gramovox Bluetooth Gramophone. Its bold design and vintage sound are inspired by the 1920s radio horn speakers. Its form and function are a marriage of vintage and modern aesthetics—producing a timeless piece that allows you to stream nostalgia.

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A TEAM COMMITTED TO PROGRESS

Hutch - 3

Contact info

antwain@thefndtn.com

Antwain Freeman

Co-Founder

Ari - 1

Contact info

Ari@thefndtn.com

Ari Langsdorf

Co-Founder

Daniel - 1

Contact info

Daniel@thefndtn.com

Daniel Yadgard

Co-Founder

Dre - 3

Contact info

Dre@thefndtn.com

Dre Hayes

Co-Founder

Carlos-3

Contact info

Carlos@thefndtn.com

Carlos Santos

HR & Finance Controller

JW - 1
G-shock
Sunpocket

Contact info

JW@thefndtn.com

JW Bykowsky

West Coast Sales

Laura - 1
Altru
LATHC

Contact info

Laura@thefndtn.com

Laura Marquart

West Coast Sales

Valerie

Contact info

Valerie@thefndtn.com

Valerie Osorio

Receptionist

Michelle - 1
Super Sunglasses

Contact info

Michelle@thefndtn.com

Michelle Mills

West Coast Sales

Lindsey-2
Coloud
Marshall
Molami
Super Sunglasses
Sunpocket
Urbanears

Contact info

Lindsay@thefndtn.com

Lindsay Ostacher

East Coast Sales

Jeanette-2

Contact info

Jeanette@thefndtn.com

Jeanette Hermoso

Finance Assistant

Darren - 1
Unyforme
Raw & Dirty Denim

Contact info

Darren@thefndtn.com

Darren Bridges

West Coast Sales

Lucas - 1
Urbanears
Marshall
Coloud
Molami
Gramovox

Contact info

Lucas@thefndtn.com

Lucas Schulman

West Coast Sales

Danny Mayne - 1
Cult of Individuality
Altru
DOL
LATHC

Contact info

Danny@thefndtn.com

Danny Mayne

East Coast Sales

Brendan - 1
Unyforme
Raw & Dirty Denim

Contact info

Brendan@thefndtn.com

Brendan Burke

East Coast Sales

Pat - 1
Altru Apparel
Senz

Contact info

Patrick@thefndtn.com

Patrick Kennedy

East Coast Sales

Untitled

Contact info

Noelle@thefndtn.com

Noelle Dominguez

Executive Assistant

Meagan - 1
Alife
Play Cloths

Contact info

Meagan@thefndtn.com

Meagan Keeler

West Coast Sales

Untitled-1

Contact info

Celia@thefndtn.com

Celia Fung

Executive Assistant

Leah - 1
Urbanears
Marshall
Coloud
Native Union

Contact info

Leah@thefndtn.com

Leah Abrahams

East Coast Sales

Julie - 1
G-shock
Sunpocket

Contact info

Julie@thefndtn.com

Julie Lee

East Coast Sales

Jordan - 1
Alife

Contact info

Jordan@thefndtn.com

Jordan Thomas

East Coast Sales

Jason - 1
Ice Cream
Play Cloths
Unyforme

Contact info

Jason@thefndtn.com

Jason Sherman

East Coast Sales

Brian - 1
Article No.
Danner
Diadora Generation 2.0
Diadora Heritage

Contact info

Brian@thefndtn.com

Brian Heslop

West Coast Sales Manager

Drew - 1
Super Sunglasses
Vintage Frames

Contact info

Andrew@thefndtn.com

Andrew Chen

East Coast Sales

Untitled-2
Raw&Dirty
L.A.T.H.C

Contact info

Keith.Hayes@thefndtn.com

Keith Hayes

East Coast Sales

1
G-Shock
Sunpocket
Super Sunglasses
Vintage Frames

Contact info

Lauryn@thefndtn.com

Lauryn Lee

West Coast Sales

2
Diadora
Danner
Article

Contact info

Charles@thefndtn.com

Charles Kang

West Coast Sales

Lucas
Article No.
Danner
Diadora Generation 2.0
Diadora Heritage

Contact info

Lucastyson@thefndtn.com

Lucas Tyson

East Coast Sales

Adrian
Blood Brother
Billionaire Boys Club

Contact info

Adrian@thefndtn.com

Adrian Briscoe

East Coast Sales

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